1. Developing clear objectives: Properly identifying and defining the goal of your project upfront is critical to ensuring the results are meaningful.

2. Developing a survey instrument: Creating a quality survey is essential to ensure that the data collected is valid and reliable.

3. Conducting in-depth interviews: Systematically speaking with customers, industry experts, and other stakeholders provides valuable insights authorities who can influence the industry. 4. Utilizing quantitative data collection techniques: Conducting surveys, focus groups and surveys helps to obtain statistically relevant information.

5. Creating a system for data analysis: Prioritizing the most important research variables and having a well-established process for code, weight and analyze data, is key collecting meaningful insights.

6. Developing measures of quality: Establishing checks against both the content and process of the research ensures the data collected is accurate.

7. Implementing a review process: Identifying potential sources of bias and surveying research results carefully can help identify potential improvement to the project before results are published.